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Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry
Augmented reality (AR) is a potentially disruptive technology that enriches the consumer experience and transforms marketing. With the surging popularity of AR in marketing practice, academic efforts to investigate its effects on consumer experience, response, and behavior have increased significant...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9244620/ https://www.ncbi.nlm.nih.gov/pubmed/35783783 http://dx.doi.org/10.3389/fpsyg.2022.925963 |