Research on the Impact of Marketing Strategy on Consumers’ Impulsive Purchase Behavior in Livestreaming E-commerce

Livestreaming e-commerce has emerged as a highly profitable e-commerce that has revolutionized the retail industry, especially during the COVID-19 pandemic. However, research on livestreaming e-commerce is still in its infancy. This study sheds new light on impulsive purchase behavior in livestreami...

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Detalles Bibliográficos
Autores principales: Chen, Bing, Wang, Lei, Rasool, Hassan, Wang, Jun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9245792/
https://www.ncbi.nlm.nih.gov/pubmed/35783774
http://dx.doi.org/10.3389/fpsyg.2022.905531

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9245792/
https://www.ncbi.nlm.nih.gov/pubmed/35783774
http://dx.doi.org/10.3389/fpsyg.2022.905531

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