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A text data mining approach to the study of emotions triggered by new advertising formats during the COVID-19 pandemic
Under the influence of the health emergency triggered by the COVID-19 pandemic, many brands changed their communication strategy and included more or less explicit references to the principles of solidarity and fraternity in their TV commercials to boost the confidence and hope of Italian families d...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Netherlands
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9245888/ https://www.ncbi.nlm.nih.gov/pubmed/35791400 http://dx.doi.org/10.1007/s11135-022-01460-3 |