Research on the Impact of the Strength of Channel Conflict on Cross-Channel Integration: The Mediating Effect of Channel Fluency and Stability

Based on event system theory, we explore the effect of the strength of channel conflict on cross-channel integration from the perspective of manufacturers, and then analyzes the mediating effect of channel fluency and channel stability. Taking manufactures who implement cross-channel integration as...

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Detalles Bibliográficos
Autores principales: Dong, Wei-Wei, Lu, Qing-yan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9246341/
https://www.ncbi.nlm.nih.gov/pubmed/35783716
http://dx.doi.org/10.3389/fpsyg.2022.928231

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9246341/
https://www.ncbi.nlm.nih.gov/pubmed/35783716
http://dx.doi.org/10.3389/fpsyg.2022.928231

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