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Research on the Impact of the Strength of Channel Conflict on Cross-Channel Integration: The Mediating Effect of Channel Fluency and Stability
Based on event system theory, we explore the effect of the strength of channel conflict on cross-channel integration from the perspective of manufacturers, and then analyzes the mediating effect of channel fluency and channel stability. Taking manufactures who implement cross-channel integration as...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9246341/ https://www.ncbi.nlm.nih.gov/pubmed/35783716 http://dx.doi.org/10.3389/fpsyg.2022.928231 |