Brand orientation, employer branding and internal branding: Do they effect on recruitment during the COVID-19 pandemic?

Over the last twenty-five years, employer branding has been a subject of increasing attention among HRM scholars and practitioners. However, very limited research has explored the link between employer branding and HRM performance. To address the gap, in this study we explored how employer branding...

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Detalles Bibliográficos
Autores principales: Kucherov, Dmitry G., Tsybova, Victoria S., Yu. Lisovskaia, Antonina, Alkanova, Olga N.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Inc. 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9247224/
https://www.ncbi.nlm.nih.gov/pubmed/35791374
http://dx.doi.org/10.1016/j.jbusres.2022.06.053

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9247224/
https://www.ncbi.nlm.nih.gov/pubmed/35791374
http://dx.doi.org/10.1016/j.jbusres.2022.06.053

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