Convenient = competitive? How Brick-And-Mortar Retailers can cope with Online Competition

Due to the rise of online retailing, traditional brick-and-mortar retailers need to understand what customers find convenient when shopping at physical locations and focus their efforts on those convenience dimensions to remain competitive. We test a service convenience model in the auto-parts retai...

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Detalles Bibliográficos
Autores principales: Sen, Sandipan S., Alexandrov, Aliosha, Jha, Subhash, McDowell, William C., Babakus, Emin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9250993/
http://dx.doi.org/10.1007/s11846-022-00566-0

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9250993/
http://dx.doi.org/10.1007/s11846-022-00566-0

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