Development of a rating scale for measuring resistance to persuasive health messages

BACKGROUND: Pretesting is the key to understanding how the intended audience will react to the message. Resistant reactions affect message processing or can lead to undesirable boomerang effects. The objective of this study was to develop a rating scale for measuring active (reactance) and passive (...

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Detalles Bibliográficos
Autores principales: Suka, Machi, Shimazaki, Takashi, Yamauchi, Takashi, Yanagisawa, Hiroyuki
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Japanese Society for Hygiene 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9251622/
https://www.ncbi.nlm.nih.gov/pubmed/35598969
http://dx.doi.org/10.1265/ehpm.22-00059

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9251622/
https://www.ncbi.nlm.nih.gov/pubmed/35598969
http://dx.doi.org/10.1265/ehpm.22-00059

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