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Causal Inference in the Presence of Interference in Sponsored Search Advertising
In classical causal inference, inferring cause-effect relations from data relies on the assumption that units are independent and identically distributed. This assumption is violated in settings where units are related through a network of dependencies. An example of such a setting is ad placement i...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9253562/ https://www.ncbi.nlm.nih.gov/pubmed/35800414 http://dx.doi.org/10.3389/fdata.2022.888592 |