Evaluating the relationship between entrepreneurial marketing, competitive advantage, and Islamic banks performance

The purpose of this paper is to analyze the effect of entrepreneurial marketing on competitive advantage and Islamic bank performance in Indonesia with the moderating role of vigilant leadership. We used a convenience sampling method to collect data from 204 Islamic bank branches in Indonesia. To te...

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Detalles Bibliográficos
Autores principales: Suandi, Edi, Herri, Yulihasri, Syafrizal
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2022
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9255516/
http://dx.doi.org/10.1057/s41264-022-00169-6

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9255516/
http://dx.doi.org/10.1057/s41264-022-00169-6

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