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Evaluating the relationship between entrepreneurial marketing, competitive advantage, and Islamic banks performance
The purpose of this paper is to analyze the effect of entrepreneurial marketing on competitive advantage and Islamic bank performance in Indonesia with the moderating role of vigilant leadership. We used a convenience sampling method to collect data from 204 Islamic bank branches in Indonesia. To te...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9255516/ http://dx.doi.org/10.1057/s41264-022-00169-6 |