Nexus Between Consumer’s Motivations and Online Purchase Intentions of Fashion Products: A Perspective of Social Media Marketing

This study aimed to investigate the effects of customers’ motivations (specifically young consumers) on online purchase intentions as mediated by commitment toward online fashion retailers. The survey method was used to collect data from Chinese respondents using a questionnaire. The convenience sam...

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Detalles Bibliográficos
Autores principales: Yu, Feng, Wenhao, Qian, Jinghong, Zhou
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9257183/
https://www.ncbi.nlm.nih.gov/pubmed/35814153
http://dx.doi.org/10.3389/fpsyg.2022.892135

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9257183/
https://www.ncbi.nlm.nih.gov/pubmed/35814153
http://dx.doi.org/10.3389/fpsyg.2022.892135

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