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Major League Baseball Marketing Strategies and Industry Promotion Approaches

The sport of baseball is one of the chief pillars of the American sports industry. Major League Baseball (MLB) is the oldest professional sports league in the United States. It has long since formulated comprehensive marketing strategies and global industry promotion approaches that have proved exce...

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Detalles Bibliográficos
Autores principales: Chen, Meihong, Su, Fuzhi, Tai, Feng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9261281/
https://www.ncbi.nlm.nih.gov/pubmed/35814136
http://dx.doi.org/10.3389/fpsyg.2022.802732