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Using Humor to Promote Social Distancing on Tiktok During the COVID-19 Pandemic

BACKGROUND: During the COVID-19 pandemic, many humorous videos on how to practice social distancing appeared on social media. However, the effect of using humor as a crisis communication strategy to persuade people to conform to social distancing rules is not known. OBJECTIVE: Drawing on the literat...

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Detalles Bibliográficos
Autores principales: Xiao, Yi, Yu, Shubin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9261496/
https://www.ncbi.nlm.nih.gov/pubmed/35814113
http://dx.doi.org/10.3389/fpsyg.2022.887744