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Using Humor to Promote Social Distancing on Tiktok During the COVID-19 Pandemic
BACKGROUND: During the COVID-19 pandemic, many humorous videos on how to practice social distancing appeared on social media. However, the effect of using humor as a crisis communication strategy to persuade people to conform to social distancing rules is not known. OBJECTIVE: Drawing on the literat...
Autores principales: | Xiao, Yi, Yu, Shubin |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9261496/ https://www.ncbi.nlm.nih.gov/pubmed/35814113 http://dx.doi.org/10.3389/fpsyg.2022.887744 |
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