The Impact of Consumers’ Loneliness and Boredom on Purchase Intention in Live Commerce During COVID-19: Telepresence as a Mediator

This paper examines the relationship between consumer loneliness, boredom, telepresence, influencer-brand image congruence and purchase intention by investigating consumers of live commerce during the COVID-19 period. With the help of an online survey website, survey data was gathered on 550 Chinese...

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Detalles Bibliográficos
Autores principales: Peng, Chen, Liu, Zhikun, Lee, Jong-Yoon, Liu, Shanshan, Wen, Fang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9262049/
https://www.ncbi.nlm.nih.gov/pubmed/35814077
http://dx.doi.org/10.3389/fpsyg.2022.919928

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9262049/
https://www.ncbi.nlm.nih.gov/pubmed/35814077
http://dx.doi.org/10.3389/fpsyg.2022.919928

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