A word-of-mouth perspective on consumers of family medicine services: a case study

In an increasingly competitive health care market, family physicians have to elaborate and implement new strategies to attract potential patients. A useful and powerful method is word-of-mouth (WOM) because it shapes the consumers' attitudes and behaviours. Based on the recommendations of actua...

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Detalles Bibliográficos
Autores principales: Soare, Traian, Ianovici, Ciprian, Gheorghe, Iuliana-Raluca, Purcărea, Victor Lorin, Soare, Cristina Maria
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Carol Davila University Press 2022
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9262271/
https://www.ncbi.nlm.nih.gov/pubmed/35815082
http://dx.doi.org/10.25122/jml-2022-0098

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9262271/
https://www.ncbi.nlm.nih.gov/pubmed/35815082
http://dx.doi.org/10.25122/jml-2022-0098

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