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RESEARCH ON CATERING SERVICE ENCOUNTER, RELATIONSHIP BENEFIT AND CUSTOMER VOLUNTARY PERFORMANCE FROM THE PERSPECTIVE OF EMOTIONAL BEHAVIOR CHANGE -- A CASE STUDY OF CATERING CONSUMERS IN TAIWAN AND MAINLAND CHINA
BACKGROUND: The relationship marketing research has been carried out in the field of marketing research for 30 years. In the past, the research perspective has always been to explore the interest relationship between enterprises or service providers, but it is rarely studied from the perspective of...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Oxford University Press
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9264277/ http://dx.doi.org/10.1093/ijnp/pyac032.131 |