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The Use of Intergroup Social Comparison in Promoting Water Conservation: Evidence from a Survey Experiment in China
This study examines the effect of the intergroup social comparison approach in promoting water conservation. In an online survey experiment, participants first encountered normative persuasive messages, informative persuasive messages, or intergroup social comparison messages and then reported their...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9265829/ https://www.ncbi.nlm.nih.gov/pubmed/35805408 http://dx.doi.org/10.3390/ijerph19137749 |