Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast: The Moderating Role of Personal Norm

This study observed the relationship between psychological benefits and the theory of planned behavior (TPB) in the context of an eco-friendly TV home shopping broadcasts. The theoretical framework was enhanced even further by examining the moderating role of personal norm on proenvironmental attitu...

Descripción completa

Detalles Bibliográficos
Autores principales: Kim, Heather Markham, Lee, In-Hye, Joo, Kyuhyeon, Lee, JungHoon (Jay), Hwang, Jinsoo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9265935/
https://www.ncbi.nlm.nih.gov/pubmed/35805420
http://dx.doi.org/10.3390/ijerph19137759

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9265935/
https://www.ncbi.nlm.nih.gov/pubmed/35805420
http://dx.doi.org/10.3390/ijerph19137759

Ejemplares similares