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Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast: The Moderating Role of Personal Norm

This study observed the relationship between psychological benefits and the theory of planned behavior (TPB) in the context of an eco-friendly TV home shopping broadcasts. The theoretical framework was enhanced even further by examining the moderating role of personal norm on proenvironmental attitu...

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Detalles Bibliográficos
Autores principales:	Kim, Heather Markham, Lee, In-Hye, Joo, Kyuhyeon, Lee, JungHoon (Jay), Hwang, Jinsoo
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9265935/ https://www.ncbi.nlm.nih.gov/pubmed/35805420 http://dx.doi.org/10.3390/ijerph19137759

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