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The Impact of Health Risk Perception on Blockchain Traceable Fresh Fruits Purchase Intention in China

This paper systematically investigates the impact of consumers’ health risk perceptions on the purchase intention of blockchain traceable fresh fruits in China. It uses online-survey data collected from four pilot cities that are part of the food traceability system in China. The ordinary least squa...

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Detalles Bibliográficos
Autores principales: Zhai, Qianqian, Sher, Ali, Li, Qian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9266064/
https://www.ncbi.nlm.nih.gov/pubmed/35805573
http://dx.doi.org/10.3390/ijerph19137917