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The Impact of Health Risk Perception on Blockchain Traceable Fresh Fruits Purchase Intention in China
This paper systematically investigates the impact of consumers’ health risk perceptions on the purchase intention of blockchain traceable fresh fruits in China. It uses online-survey data collected from four pilot cities that are part of the food traceability system in China. The ordinary least squa...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9266064/ https://www.ncbi.nlm.nih.gov/pubmed/35805573 http://dx.doi.org/10.3390/ijerph19137917 |