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Assessing the Antecedents and Consequences of Experience Value in Online Education: A Quantitative Approach
The experience value of online education is a hot topic in both theoretical and practical circles, but research on its mechanism of action is limited. Therefore, this study systematically investigates the relationship between brand image, experience value, and continuance intention through a theoret...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9266343/ https://www.ncbi.nlm.nih.gov/pubmed/35814142 http://dx.doi.org/10.3389/fpsyg.2022.911565 |