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Assessing the Antecedents and Consequences of Experience Value in Online Education: A Quantitative Approach

The experience value of online education is a hot topic in both theoretical and practical circles, but research on its mechanism of action is limited. Therefore, this study systematically investigates the relationship between brand image, experience value, and continuance intention through a theoret...

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Detalles Bibliográficos
Autores principales:	Zhao, Hong, Song, Lijuan
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9266343/ https://www.ncbi.nlm.nih.gov/pubmed/35814142 http://dx.doi.org/10.3389/fpsyg.2022.911565

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