Consumers' Impulsive Buying Behavior in Online Shopping Based on the Influence of Social Presence

The rapid development of online shopping has contributed to marketing strategy. Social presence plays an important role in the field of marketing. Therefore, this paper studies the influence of social presence on online impulse buying. The key marketing strategy is that consumers make impulsive buyi...

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Detalles Bibliográficos
Autores principales: Zhang, Mingming, Shi, Guicheng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9270160/
https://www.ncbi.nlm.nih.gov/pubmed/35814535
http://dx.doi.org/10.1155/2022/6794729

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9270160/
https://www.ncbi.nlm.nih.gov/pubmed/35814535
http://dx.doi.org/10.1155/2022/6794729

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