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How does a social norms-based intervention affect behaviour change? Interim findings from a cluster randomised controlled trial in Odisha, India

BACKGROUND: Behaviour change interventions targeting social norms are burgeoning, but researchers have little guidance on what they look like, and which components affect behaviour change. The Reduction in Anaemia through Normative Innovations (RANI) project designed an intervention to increase iron...

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Detalles Bibliográficos
Autores principales: Sedlander, Erica, Pant, Ichhya, Bingenheimer, Jeffrey, Yilma, Hagere, Patro, Lipika, Mohanty, Satyanarayan, Ganjoo, Rohini, Rimal, Rajiv
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9272109/
https://www.ncbi.nlm.nih.gov/pubmed/35803626
http://dx.doi.org/10.1136/bmjopen-2021-053152