Accessing the Influence of Consumer Participation on Purchase Intention Toward Community Group Buying Platform

The rapid development of community group buying platforms has attracted a huge attention from both the practical and academic communities. Although previous research has explored the influence patterns of community group buying platform on the customers’ purchase intention, there are limited studies...

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Detalles Bibliográficos
Autores principales: Hongsuchon, Tanaporn, Li, Jing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9275674/
https://www.ncbi.nlm.nih.gov/pubmed/35837624
http://dx.doi.org/10.3389/fpsyg.2022.887959

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9275674/
https://www.ncbi.nlm.nih.gov/pubmed/35837624
http://dx.doi.org/10.3389/fpsyg.2022.887959

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