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The Influence of Online Social Value Co-creation Activity on Consumer Purchase Intention: An Experimental Study
In recent years, an increasing number of online social value co-creation activities are conducted by companies in their marketing campaigns. A question is that whether these activities that take social responsibilities could help enterprises improve marketing performance. Drawing from social interac...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9277352/ https://www.ncbi.nlm.nih.gov/pubmed/35846647 http://dx.doi.org/10.3389/fpsyg.2022.951891 |