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The Influence of Online Social Value Co-creation Activity on Consumer Purchase Intention: An Experimental Study

In recent years, an increasing number of online social value co-creation activities are conducted by companies in their marketing campaigns. A question is that whether these activities that take social responsibilities could help enterprises improve marketing performance. Drawing from social interac...

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Detalles Bibliográficos
Autores principales: Shi, Ying, Zheng, Jinjin, Liang, Mo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9277352/
https://www.ncbi.nlm.nih.gov/pubmed/35846647
http://dx.doi.org/10.3389/fpsyg.2022.951891

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