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The Influence of Online Social Value Co-creation Activity on Consumer Purchase Intention: An Experimental Study
In recent years, an increasing number of online social value co-creation activities are conducted by companies in their marketing campaigns. A question is that whether these activities that take social responsibilities could help enterprises improve marketing performance. Drawing from social interac...
Autores principales: | Shi, Ying, Zheng, Jinjin, Liang, Mo |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9277352/ https://www.ncbi.nlm.nih.gov/pubmed/35846647 http://dx.doi.org/10.3389/fpsyg.2022.951891 |
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