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Strengthening the Merci Mon Héros Campaign Through Adaptive Management: Application of Social Listening Methodology
BACKGROUND: Between 2014 and 2018, the penetration of smartphones in sub-Saharan Africa increased from 10% to 30%, enabling increased access to the internet, Facebook, Twitter, Pinterest, and YouTube. These platforms engage users in multidirectional communication and provide public health programs w...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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JMIR Publications
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9277523/ https://www.ncbi.nlm.nih.gov/pubmed/35763319 http://dx.doi.org/10.2196/35663 |