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Impact of Perceived Product Value on Customer-Based Brand Equity: Marx’s Theory – Value-Based Perspective
Management research is allocating energies to seek ways to improve organizational performance. Branding has become a significant phenomenon that academicians and scholars have studied. Improving the brand’s overall equity requires strategies that the brand managers must implement. Based on Marx’s th...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9280421/ https://www.ncbi.nlm.nih.gov/pubmed/35846623 http://dx.doi.org/10.3389/fpsyg.2022.931064 |