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Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances
The main purpose of this study is to investigate the effect of after sales service (ASS), brand equity (BE), environmental awareness (EA), and product pricing (PP) towards consumer purchase intention (CPI) of green home appliance. Data were collected from 150 Penang, Malaysia citizen who were age fr...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9282893/ https://www.ncbi.nlm.nih.gov/pubmed/35846659 http://dx.doi.org/10.3389/fpsyg.2022.927327 |