Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances

The main purpose of this study is to investigate the effect of after sales service (ASS), brand equity (BE), environmental awareness (EA), and product pricing (PP) towards consumer purchase intention (CPI) of green home appliance. Data were collected from 150 Penang, Malaysia citizen who were age fr...

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Detalles Bibliográficos
Autores principales: Teoh, Chen Wei, Khor, Kok Chin, Wider, Walton
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9282893/
https://www.ncbi.nlm.nih.gov/pubmed/35846659
http://dx.doi.org/10.3389/fpsyg.2022.927327
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author Teoh, Chen Wei
Khor, Kok Chin
Wider, Walton
author_facet Teoh, Chen Wei
Khor, Kok Chin
Wider, Walton
author_sort Teoh, Chen Wei
collection PubMed
description The main purpose of this study is to investigate the effect of after sales service (ASS), brand equity (BE), environmental awareness (EA), and product pricing (PP) towards consumer purchase intention (CPI) of green home appliance. Data were collected from 150 Penang, Malaysia citizen who were age from 18 to 60 via convenient sampling method analysed using partial least square structure equation modelling (SmartPLS). Results indicated that BE, EA, and PP has significant effect on CPI of green home appliance brand. However, ASS do not have significant effect on CPI on green home appliance brand. This research helps home appliance manufacturer to better design marketing promotions, considering the consumers focus on BE, EA, and pricing. In addition, this study provides consumer insight for the government agency to construct better policy in order to increase the green home appliance penetration rate among citizens.
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spelling pubmed-92828932022-07-15 Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances Teoh, Chen Wei Khor, Kok Chin Wider, Walton Front Psychol Psychology The main purpose of this study is to investigate the effect of after sales service (ASS), brand equity (BE), environmental awareness (EA), and product pricing (PP) towards consumer purchase intention (CPI) of green home appliance. Data were collected from 150 Penang, Malaysia citizen who were age from 18 to 60 via convenient sampling method analysed using partial least square structure equation modelling (SmartPLS). Results indicated that BE, EA, and PP has significant effect on CPI of green home appliance brand. However, ASS do not have significant effect on CPI on green home appliance brand. This research helps home appliance manufacturer to better design marketing promotions, considering the consumers focus on BE, EA, and pricing. In addition, this study provides consumer insight for the government agency to construct better policy in order to increase the green home appliance penetration rate among citizens. Frontiers Media S.A. 2022-06-30 /pmc/articles/PMC9282893/ /pubmed/35846659 http://dx.doi.org/10.3389/fpsyg.2022.927327 Text en Copyright © 2022 Teoh, Khor and Wider. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Teoh, Chen Wei
Khor, Kok Chin
Wider, Walton
Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances
title Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances
title_full Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances
title_fullStr Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances
title_full_unstemmed Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances
title_short Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances
title_sort factors influencing consumers’ purchase intention towards green home appliances
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9282893/
https://www.ncbi.nlm.nih.gov/pubmed/35846659
http://dx.doi.org/10.3389/fpsyg.2022.927327
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