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Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances

The main purpose of this study is to investigate the effect of after sales service (ASS), brand equity (BE), environmental awareness (EA), and product pricing (PP) towards consumer purchase intention (CPI) of green home appliance. Data were collected from 150 Penang, Malaysia citizen who were age fr...

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Detalles Bibliográficos
Autores principales:	Teoh, Chen Wei, Khor, Kok Chin, Wider, Walton
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9282893/ https://www.ncbi.nlm.nih.gov/pubmed/35846659 http://dx.doi.org/10.3389/fpsyg.2022.927327

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