Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership

In this era of competition, branding is an essential marketing tool for organizations to compete in today's dynamic markets. Organizations should realize the importance of employee-based brand equity from the perspectives of customer branding and financial performance. Employee-based brand equi...

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Detalles Bibliográficos
Autor principal: Wei, Zhang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9284229/
https://www.ncbi.nlm.nih.gov/pubmed/35846715
http://dx.doi.org/10.3389/fpsyg.2022.919054

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9284229/
https://www.ncbi.nlm.nih.gov/pubmed/35846715
http://dx.doi.org/10.3389/fpsyg.2022.919054

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