Impact of Online Advertisement on Customer Satisfaction With the Mediating Effect of Brand Knowledge

The purpose of this article is to explain how online advertising affects customer satisfaction through the mediation of brand knowledge. The sample size of this survey is based on 100 participants in the Multan region. This study collects data by conducting various unstructured interviews. In this s...

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Detalles Bibliográficos
Autores principales: Salameh, Anas A., Ijaz, Mahrukh, Omar, Abdullah Bin, Zia ul Haq, Hafiz Muhammad
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9286041/
https://www.ncbi.nlm.nih.gov/pubmed/35846604
http://dx.doi.org/10.3389/fpsyg.2022.919656

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9286041/
https://www.ncbi.nlm.nih.gov/pubmed/35846604
http://dx.doi.org/10.3389/fpsyg.2022.919656

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