“Say a Little but Say It Well”: Assessing the Impact of Social Media Communication on Value Co-creation, Online Customer Experience, and Customer Well-Being

The purpose of the study is to identify how both tourism service provider- and tourist-generated social media communication affect the value co-creation process and how this can affect online customer experience and customer wellbeing. A questionnaire survey was used and 361 valid responses were obt...

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Detalles Bibliográficos
Autores principales: Awan, Maheen Iqbal, Shamim, Amjad, Saleem, Muhammad Shoaib
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9294920/
https://www.ncbi.nlm.nih.gov/pubmed/35865693
http://dx.doi.org/10.3389/fpsyg.2022.901229

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9294920/
https://www.ncbi.nlm.nih.gov/pubmed/35865693
http://dx.doi.org/10.3389/fpsyg.2022.901229

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