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“Say a Little but Say It Well”: Assessing the Impact of Social Media Communication on Value Co-creation, Online Customer Experience, and Customer Well-Being
The purpose of the study is to identify how both tourism service provider- and tourist-generated social media communication affect the value co-creation process and how this can affect online customer experience and customer wellbeing. A questionnaire survey was used and 361 valid responses were obt...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9294920/ https://www.ncbi.nlm.nih.gov/pubmed/35865693 http://dx.doi.org/10.3389/fpsyg.2022.901229 |