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How Behavioral Branding Affects Brand Equity
Maintaining and increasing brand equity is the top priority for most brand managers. This includes not only the areas of public relations and advertising, but also the way in which sales staff communicates regarding the brand. According to behavioral branding, the brand should be strengthened by the...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9309212/ https://www.ncbi.nlm.nih.gov/pubmed/35899001 http://dx.doi.org/10.3389/fpsyg.2022.904736 |