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Does Corporate Social Responsibility Heterogeneity Affect Corporate Financial Performance Through Technological Innovation? The Moderating Effects of Advertising Intensity

In this study, we examine the effects of firms' corporate social responsibility (CSR), technological innovation, and advertising intensity on corporate financial performance (CFP). Prior research has shown mixed findings for the CSR–CFP relationship. To provide additional evidence and alternati...

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Detalles Bibliográficos
Autores principales: Niu, Mengxi, Ma, Wentao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9309223/
https://www.ncbi.nlm.nih.gov/pubmed/35898985
http://dx.doi.org/10.3389/fpsyg.2022.837967