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Does Corporate Social Responsibility Heterogeneity Affect Corporate Financial Performance Through Technological Innovation? The Moderating Effects of Advertising Intensity
In this study, we examine the effects of firms' corporate social responsibility (CSR), technological innovation, and advertising intensity on corporate financial performance (CFP). Prior research has shown mixed findings for the CSR–CFP relationship. To provide additional evidence and alternati...
Autores principales: | Niu, Mengxi, Ma, Wentao |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9309223/ https://www.ncbi.nlm.nih.gov/pubmed/35898985 http://dx.doi.org/10.3389/fpsyg.2022.837967 |
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