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Voluntary ‘donations’ versus reward-oriented ‘contributions’: two experiments on framing in funding mechanisms
In an artefactual field experiment, we implemented a crowdfunding campaign for an institute’s summer party and compared donation and contribution framings. We found that the use of the word ‘donation’ generated higher revenue than the use of ‘contribution.’ While the individuals receiving the donati...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9309996/ https://www.ncbi.nlm.nih.gov/pubmed/35911999 http://dx.doi.org/10.1007/s10683-022-09759-6 |