Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context

The globalization of markets and consumer behavior has changed dramatically in recent years. Similarly, global and local brands are facing many challenges in emerging markets. Thus, in this backdrop, this research is intended to examine the impact of consumer perceptions of brand localness and globa...

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Detalles Bibliográficos
Autores principales: Safeer, Asif Ali, Zhou, Yewang, Abrar, Muhammad, Luo, Fang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9313522/
https://www.ncbi.nlm.nih.gov/pubmed/35898987
http://dx.doi.org/10.3389/fpsyg.2022.919020

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9313522/
https://www.ncbi.nlm.nih.gov/pubmed/35898987
http://dx.doi.org/10.3389/fpsyg.2022.919020

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