Social Marketing Strategy to Promote Traditional Thai Medicines during COVID-19: KAP and DoI Two-Step Theory Application Process

Introduction: Recently, the Thai government has been promoting the innovation of finished forms of traditional Thai medicine (TTM) products (e.g., tablets and capsules). According to the existing literature, most consumers are unaware of the finished forms of TTMs because of conflicting knowledge, i...

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Detalles Bibliográficos
Autores principales: Senachai, Prarawan, Julsrigival, Jakaphun, Sann, Raksmey
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9319106/
https://www.ncbi.nlm.nih.gov/pubmed/35886268
http://dx.doi.org/10.3390/ijerph19148416

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9319106/
https://www.ncbi.nlm.nih.gov/pubmed/35886268
http://dx.doi.org/10.3390/ijerph19148416

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