Research on the Relationship of Consumption Emotion, Experiential Marketing, and Revisit Intention in Cultural Tourism Cities: A Case Study

Experience marketing plays an important role in improving the quality and upgrading tourism services in cultural tourism cities and helps guide the planning and development, commodity design, and business management of cultural tourism products. However, the urgent problems that need to be solved ar...

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Detalles Bibliográficos
Autores principales: Chen, Hu, Wang, Yingchao, Li, Na
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9326360/
https://www.ncbi.nlm.nih.gov/pubmed/35910995
http://dx.doi.org/10.3389/fpsyg.2022.894376

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9326360/
https://www.ncbi.nlm.nih.gov/pubmed/35910995
http://dx.doi.org/10.3389/fpsyg.2022.894376

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