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How Do Review Party's Identity Cues Influence Consumers' Online Review Adoption Intention?
Professionalism and popularity are two important external identity cues of the review party. Previous studies have mostly focused on the content of the reviewers' comments. However, few studies have explored the potential impact of the review party's cues on consumers' adoption willin...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9335205/ https://www.ncbi.nlm.nih.gov/pubmed/35911016 http://dx.doi.org/10.3389/fpsyg.2022.865877 |