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Construction of Rural Tourism Brand Value Management Model from the Perspective of Big Data

Rural tourism has become an important branch of tourism management. Big data technology provides tools for rural tourism brand value management. This study aims to build a brand value management model for rural tourism from the perspective of big data. The rural tourism brand value management model...

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Detalles Bibliográficos
Autores principales: Wang, Wenlong, Wu, Daihanyu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9337955/
https://www.ncbi.nlm.nih.gov/pubmed/35909864
http://dx.doi.org/10.1155/2022/5623782