Follow the money: a closer look at US tobacco industry marketing expenditures

INTRODUCTION: While much of the concern with tobacco industry marketing has focused on direct media advertising, a less explored form of marketing strategy is to discount prices. Price discounting is important because it keeps the purchase price low and can undermine the impact of tax increases. MET...

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Detalles Bibliográficos
Autores principales: Levy, David T, Liber, Alex C, Cadham, Christopher, Sanchez-Romero, Luz Maria, Hyland, Andrew, Cummings, Michael, Douglas, Cliff, Meza, Rafael, Henriksen, Lisa
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2023
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9346571/
https://www.ncbi.nlm.nih.gov/pubmed/35074930
http://dx.doi.org/10.1136/tobaccocontrol-2021-056971

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9346571/
https://www.ncbi.nlm.nih.gov/pubmed/35074930
http://dx.doi.org/10.1136/tobaccocontrol-2021-056971

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