Prospects for using charity lotteries in social marketing

Background: The purpose of this work is to study the prospects of using charity lotteries as a marketing tool for involving consumers and employees in charitable activities. Methods: The research methodology is based on the principles of the theory of planned behavior by Ajzen. Results: The study co...

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Detalles Bibliográficos
Autores principales: Evgenievich Barykin, Sergey, Bozhuk, Svetlana, Kozlova, Nelli, Krasnostavskaia, Nataliia, Mehta, Reena, Vinokurov, Stepan, Nimenia, Inga, Vasilievna Kapustina, Irina, Naumova, Elena, Dedyukhina, Natalia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: F1000 Research Limited 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9350437/
https://www.ncbi.nlm.nih.gov/pubmed/35967973
http://dx.doi.org/10.12688/f1000research.114652.2

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9350437/
https://www.ncbi.nlm.nih.gov/pubmed/35967973
http://dx.doi.org/10.12688/f1000research.114652.2

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