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Promoting the Brand Inside: The Conceptualization of Nonprofit Internal Branding and Its Relationship With Employees’ Brand Performance
As a value-led entity, the nonprofit depends on its staff for the delivery of the brand value outsides and thus promoting the brand inside is crucial to the development of the nonprofits. Using a sample of 290 full-time staff working in 270 nonprofits in China, two related studies were conducted. St...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9350544/ https://www.ncbi.nlm.nih.gov/pubmed/35936297 http://dx.doi.org/10.3389/fpsyg.2022.722057 |